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Why Choose Us?

Going back to the future that's what we are all about. Our love for hair has fired a passion inside of us to create products that's ALL good, and ALL natural. Our founder and product developer, Cherly-ann has been formulating and testing our range of products for over 12 years, the vision has remained the same. "MAKING YOU FALL INLOVE WITH YOUR HAIR." All products are natural in good goodness, and took no shortcuts in sourcing the best organic raw materials to leave your hair feeling naturally TRUE.   

I recently used your Mineral Clay Cleanser for the first time, and oh my I was absolutely surprised by the amazing curl definition that it created. The way that my hair felt afterwards too was so soft, truly an amazing product.

Ashlyn
Lawyer

I just wanted to thank you for the amazing products which you have created. I have tried every single one of them and there truly is nothing like it on the market.

Lizaan
Bonita's Medical Aid rep

The Founder

Cherly-Ann Makok

Founder

As a young girl , I always had a love for hair. What start as me just adding coconut oil into all my treatments, kindled a passion for making hair feel beautiful. I started experimenting with developing my own products, for myself. With the main focus on health and texture. 12 years later TRUE TEXUTE was born. Developing products with the sole purpose of being organic, and natural for our natural hair. 

Location

Where we are

32 Rusthof, cactus Road, Rusdal, 7580

OperationHours 

Monday - Friday 

8 a.m - 5 p.m

Saturday 

9 a.m - 2 p.m

Sunday

Appointment only